{"store":{"baseInfo":{"podcastTitle":"Aftermarket All-Access","slug":"aftermarketall-access","podcastDescription":"Aftermarket All-Access is your resource for insight, analysis, and the latest news shaping the automotive aftermarket. In each episode, we deep dive into the trends, challenges, and innovations driving the aftermarket. Each episode features expert interviews, real-world case studies, and actionable strategies to inform you about the ever-evolving automotive aftermarket landscape.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/19649793/Security_8__eff43q.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/19649793/Security_8__eff43q_1200x628.jpg?s=fc59ff01166cc7d7fab52cee33314bd3&e=jpg","podcastUrl":"https://aftermarketall-access.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/aftermarketall-access/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-ybw93-12bd501","removePodbeanBranding":"yes","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":8,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"Endeavor Business Media","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=67ec6c2477486ccab6020b3a","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ybw93-12bd501-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Faftermarketall-access.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog19649793%26podcastIdTag%3Dybw93&dfl=https%3A%2F%2Faftermarketall-access.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6WvaY1Y0horPL3Jx5V2DN5","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ff128081-42dd-40f3-aef5-7265ff12af83","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/233611996","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3612272","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/aftermarket-all-access-5879072","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/114041","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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About Aftermarket Business World

Aftermarket Business World delivers unparalleled news, analysis, research, and product information to the auto aftermarket.

Follow Aftermarket Business World:

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In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.

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